Does Social Media Work for Sales and Marketing?
Small Business Labs
JUNE 30, 2014
'Gallup has caused quite a stir with a survey showing that social media has little to no impact on the purchasing decisions of most consumers. The key study chart study, which shows 62% of consumers responded social media has no impact on their purchasing decisions, is below. Needless to say, not everyone agrees. Adweek quickly countered with an article titled Gallup's Buzzy Social Media Report 'Deeply Flawed' Key quote: These claims have caused a prett
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